Ouverture Branding Project

Ouverture: Memories Restored - Branding Project

This comprehensive branding project from Steven's second year of college demonstrates his application of the Golden Circle methodology, prioritizing "why" before addressing "how" and "what." Ouverture's brand mission centers on preserving vintage film cameras as historical artifacts, paralleling the preservation of personal memories. The deliverables included a product catalog designed in InDesign and three promotional posters created in Photoshop, collectively articulating the brand's purpose and identity in the photography preservation market.