Monster Energy Project

Monster Energy x 24 Hours of Lemons - POP Display

This point-of-purchase display was created during Steven's third year of college. The project challenged him to develop a retail display for an existing brand. Selecting Monster Energy, Steven sought to differentiate his work by proposing a collaboration with 24 Hours of Lemons, an amateur racing series featuring $500 cars. This strategic partnership connects Monster's established presence in motorsports with a grassroots racing culture. Steven utilized Photoshop for packaging and textures, while creating 3D models in Lightwave 3D and Blender, maintaining the distinctive visual identity of both brands throughout the project.